Explainer Videos

Explainer videos allow the consumer to learn about a service or a product in an interesting and engaging way. These videos typically make heavy use of animation combined with very tight copy. They are typically less than three minutes in length.

Infographics

Infographics are great tools for sharing proof points backed by statistics to deliver marketing messages. They vary significantly is size and layout.

Brochures

While perhaps not the most sexy content, brochures are still important tools for highlighting product benefits. Effective brochures are punchy, use the prospect’s terminology, and leave room for the prospect to ask more questions.

White Papers

White Papers can support multiple roles within a content strategy. Typically they are used to deliver thought leadership, however they are also great tools for competitive positioning and for educating your prospects. Because of their length and the value of the content they typically contain white papers are ideal for gating combined with progressive prospect profiling applications.

Interactive Tools

Whether in the form of a calculator, solution guide, or merely an informational tool, interactive content is some ways the pinnacle of marketing content. This type of content is highly engaging and allows for multiple methods for capturing behavioral information about your prospects.