We’ve all heard the warnings: OH NO the AI is hallucinating! It lies with confidence. AI LLMs aren’t hallucinating, they are responding to your prompt in an unexpected way. But paradoxically, hallucinations are what makes LLMs such a powerful tool for marketers. Read on to learn why.
Author Archives: Mike Anderson
Crossroads on the Buyer’s Journey
When making a purchase, businesses follow a complex path called the Buyer’s Journey. The Buyer’s Journey isn’t a straight line. It forks. It loops. It stalls. It jumps ahead. It doubles back. It is full of crossroads. Learn why your marketing strategy should be designed to take advantage of the “Crossroads on the Buyer’s Journey”
It’s Buy Your Product Marketer a Beer Day! (Yes, That’s a Thing Now)
Product marketing is one of the most critical — and most misunderstood — roles in B2B marketing. Let’s demystify Product Marketing and discover why we might owe our PMM peers deserve a tasty beverage.
Personalization Won’t Keep Your Content Alive
Content Marketing is being assaulted by unoriginal AI curated noise. Personalization can help but you need to do it right. This blog reveals the one overlooked factor that can keep your content alive.
Sales Stuck? Activate Your Marketing Superheroes!
Great campaigns don’t just need creativity—they need execution. Your Marketing Ops team has seen what works, what doesn’t, and how to fix it. Want to get unstuck? Ask them. They’re your secret weapon—and they’re already in the room.
Medieval Marketing
Sometimes it seems that marketing can still feel a bit medieval, with brands shouting in the digital square to be heard. But the best marketers have evolved. Curious about what sets modern marketing apart?
Content Marketing is Dying
If your content was produced by AI, why should anyone read it? On an increasing basis marketing content is being built using AI. This isn’t inherently bad, But if your content doesn’t add real insight—something only you can bring—it’s just noise. The future of content marketing isn’t about keywords. It’s about human-fueled insight. Lived experience. A point of view.
AI can talk. Only you can add value.
The Last Factor Standing
Multi-factor authentication is being touted as the only way we can build trust – what happens if you can’t trust MFA?
Brace for Impact: AI’s Inflection Point May Come from Crime, Not Innovation
AI is advancing fast. We see headlines every day about automation, productivity, and breakthroughs in content creation. But beneath the surface, something more urgent is happening—and most business leaders aren’t talking about it.
AI + Human = Infinite Possibility
AI vs. Human. I recently conducted a small experiment with ChatGPT. I gave the AI some of my copy and asked it to rewrite it. You voted – who won?