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Author Archives: Mike Anderson

30 Years of Marketing Experience vs. ChatGPT: Who Will Win?

image showing ai facing human

You’ve probably heard of ChatGPT and if you create content for living you might be concerned. How does ChatGPT stack up against an experienced marketing content creator? Check out this blog to find out.

Posted byMike AndersonFebruary 28, 2023March 2, 2023Posted inChatGPTTags:#ai, #chatgpt, #contentmarketing, #marketingai1 Comment on 30 Years of Marketing Experience vs. ChatGPT: Who Will Win?

Six ‘Best Practice’ Rules Every Marketer Should Know

Discover six “best practices” for B2B marketing and a bonus rule to help you succeed. Together, these tips will give you the edge you need to win the marketing game.

Posted byMike AndersonFebruary 22, 2023February 22, 2023Posted inMarketing 101Tags:Marketing 101, Marketing tipsLeave a comment on Six ‘Best Practice’ Rules Every Marketer Should Know

Three Reasons Why FUD Doesn’t Work for B2B Messaging

typewriter typing the words fear, uncertainty, and doubt

FUD or fear, uncertainty, and doubt is a messaging tactic that many marketers employ. Unfortunately we are surrounded by FUD but when it comes to B2B marketing FUD fails. Read this blog to understand why.

Posted byMike AndersonFebruary 14, 2023February 15, 2023Posted inMarketing 101Tags:Marketing 101, Marketing tips, Messaging, positioningLeave a comment on Three Reasons Why FUD Doesn’t Work for B2B Messaging

Marketing in Three Easy Steps

Marketing is all about creating conversations. We all know how to communicate in one way or another, so this means we all can be a successful marketer! Marketing is easy! Right?

Posted byMike AndersonJune 24, 2021February 14, 2023Posted inMarketing 101Tags:Marketing, Marketing 101, Marketing tips3 Comments on Marketing in Three Easy Steps

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